Purell - Guerrilla Campaign
Physical Installation & Digital Activation
This was a guerrilla campaign developed for Purell for my Ad Design class. It involved two parts, a physical installation portion and a digital online activation portion.
For the physical portion we decided to embody germs in the form of stickers to represent the spreading and easy application of germs, with a hidden Purell hand sanitizing wipe encased within the sticker.
Physical Installation
Digital Activation
Social media campaign activating the stickers through the use of Twitter and a site dedicated to tracking the germ locations.
Digital activation - Unused App Proposal